X Ads + Pipedrive Integration

Connect X Ads and Pipedrive to track true ROI, measure pipeline conversions, and optimize ad spend with complete customer journey visibility.

Pipedrive X Ads Integration

Automatically Connect Leads to Ad Spend

Attribution automatically connects your Pipedrive leads and opportunities to ad spend from platforms like Google Ads, making it easy to see the true ROI of your marketing touches.

Track Pipeline Changes as Conversion Events

Any changes to your Pipedrive deals are tracked as events in Attribution, so when you mark a deal as ‘won’ it’s considered a conversion event with revenue and used to calculate return on ad spend.

Identify Contacts for Better Attribution

After connecting Pipedrive, your contacts automatically become identified visitors in Attribution, allowing you to track any changes as events for more granular multi-touch attribution.

How it works

How to integrate X Ads and Pipedrive

Seamlessly link your ad spend to pipeline revenue in just a few clicks with Attribution.

Connect Attribution with X Ads

To integrate Attribution with X Ads, simply connect your X Ads account in the Attribution settings. Then, once you set up UTM parameters for your ads you’ll get detailed campaign reporting in your dashboard.

Connect Attribution with Pipedrive

To integrate Attribution with Pipedrive, contact help@attributionapp.com with your Pipedrive API key. Once connected, your Pipedrive contacts will automatically become identified visitors in Attribution, with any contact or deal changes tracked as events.

Connect sales, lead and conversion data with ad spend

Automatically connect leads and opportunities in your CRM to ad spend from Google, Facebook, LinkedIn and other channels. See which campaigns are driving the most revenue so you can optimize your marketing mix.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies