Automatically Track Leads and Deals
Connect Pipedrive contacts and deals to AdRoll ad spend to see exactly which campaigns are driving leads and revenue.
Optimize Ad Retargeting
Use The Attribution Platform’s auto-tagging to easily track AdRoll retargeting campaigns and tie them to down-funnel conversions and sales.
Prove and Improve ROAS
See a holistic, multi-touch view of how AdRoll and other channels work together to drive revenue to optimize budget allocation.
How it works
How to integrate AdRoll and Pipedrive
Easily link your AdRoll and Pipedrive accounts through Attribution for seamless campaign attribution.
Connect Attribution with AdRoll
Attribution integrates with AdRoll, allowing you to see the cost, visits, conversions and revenue from your AdRoll campaigns in one dashboard. Connecting is simple – just click ‘Connect AdRoll’ on the Integrations page and authenticate your account.


Connect Attribution with Pipedrive
To integrate Attribution with Pipedrive, contact help@attributionapp.com with your Pipedrive API key. Once connected, your Pipedrive contacts will automatically become identified visitors in Attribution, with any changes tracked as events.
Connect sales, lead and conversion data with ad spend
Integrating Pipedrive and AdRoll with Attribution allows you to automatically connect your leads and opportunities to marketing campaign spend data. This provides a holistic view into which ads and campaigns are driving the most revenue.

Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.