Automatically Track ROAS
The Attribution Platform automatically connects your WooCommerce sales to Facebook Ad spend, so you always know your true return on ad spend.
Granular Channel Comparison
Easily compare attribution data at the touchpoint, conversion path, and channel level to optimize your Facebook Ads budget for maximum conversions and profit.
Optimize Marketing ROI
Get a holistic view of your marketing effectiveness with detailed CPA, ROAS and LTV to optimize Facebook Ad spend and forecast future WooCommerce sales.
How it works
How to integrate Facebook Ads and WooCommerce
Simplify multi-touch attribution in just three steps with Attribution’s seamless integrations.
Connect Attribution with Facebook Ads
Attribution integrates with Facebook Ads to automatically pull ad spend data and append unique tracking parameters to your ad URLs. This allows Attribution to tie together ad clicks with website conversions to measure true ROAS.
Connect Attribution with WooCommerce
Attribution integrates seamlessly with WooCommerce, allowing you to track ecommerce sales and connect them to your marketing channels. Simply install the Attribution app into your WooCommerce store to start seeing your true return on ad spend.
Connect sales, lead and conversion data with ad spend
Automatically connect your Facebook ad spend to sales and conversion data in WooCommerce. See exactly which ads and campaigns are driving revenue to optimize your marketing budget.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
