Automatically Track Ad Conversions
Connect AdRoll to The Attribution Platform and automatically track campaign conversions, ad spend, and revenue impact in one simple dashboard.
Optimize AdRoll Retargeting ROI
Use Attribution’s auto-tagging to connect all your AdRoll retargeting campaigns to revenue, so you can optimize your budget for maximum return.
Unify AdRoll Data with Other Channels
Combine AdRoll performance data with marketing data from other channels in Attribution to get a holistic view of your true marketing ROI.
How it works
How to integrate AdRoll and Segment
Easily link Attribution with AdRoll and Segment to connect ad spend with conversion data for powerful insights.
Connect Attribution with AdRoll
Integrating Attribution with AdRoll is simple. Just click the Connect AdRoll button on the Attribution integrations page and authenticate your AdRoll account.
Connect Attribution with Segment
Simply install Attribution as a destination in Segment to get started. Copy your Attribution Project ID from the settings page and paste it into the Attribution app window on the Segment Integrations page.
Connect sales, lead and conversion data with ad spend
With Attribution, you can easily connect Segment event data with ad spend from AdRoll to get a complete view of your marketing performance. See exactly which campaigns and channels are driving revenue and optimize your budget accordingly.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
