Automatically Track Ad Conversions
Easily track Facebook Ad conversions and allocate revenue across the full buyer journey to calculate true ROAS.
Append Facebook Ad IDs to URLs
Attribution autotagging appends unique Facebook Ad IDs to destination URLs for granular tracking of ad spend and performance.
Optimize Marketing ROI
Get a holistic view of Facebook Ads performance alongside other channels to optimize spend and improve overall marketing ROI.
How it works
How to integrate Facebook Ads and Segment
Simplify multi-touch attribution by effortlessly connecting your ad spend and conversion data in just a few clicks.
Connect Attribution with Facebook Ads
Attribution integrates with Facebook Ads to automatically pull ad spend data and append unique tracking parameters to your ad URLs. This allows Attribution to tie together ad clicks with on-site conversions to measure true ROAS.
Connect Attribution with Segment
Simply install Attribution as a destination in Segment to get started. You’ll need to copy your Attribution Project ID from the settings page and paste that key into the Attribution app window on the Segment Integrations page.
Connect sales, lead and conversion data with ad spend
By integrating Segment and Facebook Ads with Attribution, you can connect your sales and conversion data with your ad spend data. This allows you to see the full customer journey and understand the true ROI of your Facebook ad campaigns.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
