Automatically Track Leads and Opportunities
Attribution connects leads and opportunities from Salesforce to ad spend from AdRoll and other platforms, so you can see the true ROI of your marketing touches.
Optimize Your AdRoll Retargeting
Use Attribution’s auto-tagging to connect all your AdRoll retargeting campaigns like abandoned carts and product recommendations to revenue outcomes.
Get a Single Source of Truth
Attribution provides a holistic view of how AdRoll and other channels impact revenue at every touchpoint, so you can optimize your marketing mix.
How it works
How to integrate AdRoll and Salesforce
Effortlessly link your platforms in just a few clicks to unlock powerful attribution insights.
Connect Attribution with AdRoll
Integrating Attribution with AdRoll is quick and easy. Simply authenticate your AdRoll account in the Attribution dashboard to start automatically tracking campaign performance and calculating return on ad spend.
Connect Attribution with Salesforce
Sign into Attribution and visit the Settings page. Click the “Connect to Salesforce” button and sign into your Salesforce account. You’re all set once you see the confirmation dialog.
Connect sales, lead and conversion data with ad spend
Integrating Salesforce and AdRoll with Attribution allows you to automatically connect leads and conversions in Salesforce to your ad spend data from AdRoll and other marketing channels in one unified dashboard.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
