Bing Ads + Mailchimp Integration

Connect Bing Ads and Mailchimp to track true ROI, optimize campaigns, and understand how your ads influence the entire customer journey.

Mailchimp Bing Ads Integration

Automatically Track Ad Spend and ROI

Easily connect your Bing Ads and Mailchimp data to The Attribution Platform to automatically track ad spend and tie it to leads and revenue, giving you a clear picture of your true return on investment.

Optimize Your Ads with Deeper Insights

Get granular performance data by campaign, ad group, and keyword to identify your best performing Bing Ads and optimize your budget for maximum impact.

Connect the Dots Across the Customer Journey

See how Bing Ads and Mailchimp campaigns influence the entire customer journey and work together to drive conversions, allowing you to make holistic optimizations.

How it works

How to integrate Bing Ads and Mailchimp

Easily connect your platforms in just a few clicks and start seeing results.

Connect Attribution with Bing Ads

To integrate Attribution with Bing Ads, make sure auto-tagging is turned on in your Bing Ads account settings. Then connect your Bing Ads account in the Attribution settings to start tracking ad spend and attributing conversions.

Connect Attribution with Mailchimp

To integrate Attribution with Mailchimp, simply enter your Mailchimp API key into your Attribution account settings. Data will automatically start syncing within 15 minutes, connecting your Mailchimp campaigns and Attribution’s multi-touch insights.

Connect sales, lead and conversion data with ad spend

By integrating Mailchimp and Bing Ads with Attribution, you can automatically connect your sales, leads and web conversions with your ad spend data. This allows you to see the full ROI of your marketing efforts across channels in one place.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

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