Bing Ads + Marketo Integration

Connect Bing Ads and Marketo to track true ROI, automate campaign tracking, and optimize your marketing mix for better results.

Connect Ad Spend to Revenue

Automatically connect Bing ad spend to leads and revenue in Marketo to calculate true ROI and optimize ad campaigns.

Automate Bing Ad Tracking

Enable auto-tagging of Bing destination URLs to easily track ad clicks in The Attribution Platform without manual UTM tagging.

Optimize Marketing Mix

Get a holistic view of how Bing ads and other channels impact the buyer journey to optimize budget allocation.

How it works

How to integrate Bing Ads and Marketo

Easily connect Bing Ads and Marketo in just a few clicks with Attribution’s seamless integration.

Connect Attribution with Bing Ads

To integrate Attribution with Bing Ads, enable auto-tagging in your Bing Ads account settings. Then connect your Bing Ads account in the Attribution settings.

Connect Attribution with Marketo

After setting up your Marketo integration, simply enter your Munchkin ID and API credentials into Attribution. Attribution will then automatically start pulling in leads and campaigns from Marketo, connecting them to marketing touchpoints and spend data.

Connect sales, lead and conversion data with ad spend

Integrate Bing Ads and Marketo with Attribution to automatically connect ad spend to sales and lead data. See the full revenue impact of every marketing touch to optimize ROI.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

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Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

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