Google Ads + Marketo Integration

Seamlessly connect Google Ads and Marketo to track spend automatically, optimize campaigns with granular attribution data, and measure full-funnel marketing impact.

Automatically Track Ad Spend and Conversions

The Attribution Platform automatically pulls Google Ads campaign spend and tracks conversions using gclid auto-tagging, eliminating manual tracking.

Optimize Ad Performance with Granular Attribution Data

Compare touchpoint-level attribution data to optimize Google Ads budgets for maximum conversions, pipeline and revenue.

Measure Full-Funnel Marketing Impact

See how Google Ads and Marketo campaigns influence the buyer journey to optimize spend, improve ROI and align sales and marketing.

How it works

How to integrate Google Ads and Marketo

Easily link your platforms in just a few clicks and unlock powerful insights.

Connect Attribution with Google Ads

Attribution integrates with Google Ads to automatically pull campaign spend data and track ad clicks using Google’s auto-tagging. Connecting the two platforms allows you to measure the full impact and ROI of your Google Ads campaigns.

Visualization of allocated spend by channel

Visualization of Allocated Spend by Channel with results

Connect Attribution with Marketo

Get your Munchkin ID from your Marketo account and create a new API only user. Then input your Client Secret and Client ID into Attribution to establish the integration.

Connect sales, lead and conversion data with ad spend

Integrate Google Ads and Marketo with Attribution to automatically connect your leads and conversions to ad campaign spend. See exactly which ads and keywords are driving the most revenue.

Customer Journey Paths in Attribution

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies