Automatically Track Ad Spend and Performance
Easily connect AdRoll to The Attribution Platform to automatically pull campaign costs and match them to visits, conversions, and revenue, eliminating manual reporting.
Optimize AdRoll Retargeting Campaigns
Use Attribution’s multi-touch model to see the true impact and ROI of AdRoll retargeting campaigns for abandoned carts, product views, and more to optimize performance.
Compare AdRoll ROAS to Other Channels
Get a single source of truth in Attribution to compare AdRoll performance to Google, Facebook and other channels to make better optimization and budget allocation decisions.
How it works
How to integrate AdRoll and Mailchimp
Effortlessly connect your AdRoll and Mailchimp accounts to Attribution in just a few clicks.
Connect Attribution with AdRoll
Attribution integrates with AdRoll so you can easily see the cost, visits, conversions and revenue from your AdRoll campaigns in one dashboard. Connecting is simple – just click the ‘Connect AdRoll’ button on the Integrations page and authenticate your account.
Connect Attribution with Mailchimp
To integrate Attribution with Mailchimp, simply enter your Mailchimp API key into your Attribution account settings. Data will automatically start flowing between the two platforms within 15 minutes.
Connect sales, lead and conversion data with ad spend
Integrate Attribution with Mailchimp and AdRoll to automatically connect your email marketing leads and conversions with your digital ad spend data. See exactly which campaigns and ad channels are driving the most revenue.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
