Automatically Track Ad Spend and Revenue
Connect your ad platforms to Attribution to automatically track ad spend and tie it to leads and revenue, giving you a clear picture of your return on ad spend (ROAS).
Optimize Ad Performance Across Channels
Get granular data on how your ads are performing across channels like Google, Facebook, Twitter, and AdRoll to optimize your budget allocation and maximize conversions.
Tie Marketing Touches to the Full Customer Journey
Integrate Attribution with Mailchimp to connect your ad campaigns and email marketing to see how each touch influences a customer’s path to purchase.
How it works
How to integrate X Ads and Mailchimp
Easily connect your platforms in just a few clicks and start seeing results.
Connect Attribution with X Ads
Attribution integrates with X Ads to automatically tag ad links and track campaign performance. Simply connect your X Ads account in the Attribution settings to start measuring the true impact of your ad spend.
Connect Attribution with Mailchimp
To integrate Attribution with Mailchimp, simply enter your Mailchimp API key into your Attribution account settings. Once connected, data will automatically start flowing between the two systems within 15 minutes.
Connect sales, lead and conversion data with ad spend
With Attribution, you can automatically connect your Mailchimp leads and X Ads spend to see the full buyer’s journey. Easily compare granular attribution data to optimize your budget and drive more revenue.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
