Automatically Track Ad Spend and Conversions
The Attribution Platform automatically pulls Google Ads spend data and uses auto-tagging to track every click, tying ad spend to conversions and revenue.
Connect Ad Clicks to Heap Events
Heap events like signups, purchases, and custom events are connected to the Google Ad clicks that drove them, providing end-to-end attribution.
Optimize ROAS Across the Buyer’s Journey
See how Google Ads perform at each stage of the funnel compared to other channels, so you can allocate budget to maximize overall return on ad spend.
How it works
How to integrate Google Ads and Heap
Seamlessly connect your platforms in just a few clicks and start attributing conversions with ease.
Connect Attribution with Google Ads
To integrate Attribution with Google Ads, first ensure auto-tagging is enabled in your Google Ads account. Then connect your Google Ads account in the Attribution settings to start automatically importing campaign data.
Connect Attribution with Heap
Attribution will create an S3 bucket to sync data with Heap. Heap will then enable Heap Connect S3 syncs to the respective S3 bucket, refreshing data every 24 hours.
Connect sales, lead and conversion data with ad spend
Integrate Google Ads with Attribution to automatically track ad spend and tie it to sales, leads and other conversion data from Heap. See exactly which campaigns and ad sets are generating the most revenue and highest ROI.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
