Keen + Attribution
Bring Your Own MMM – Powered by Keen + Attribution
Turn Attribution’s real ROAS into future-ready forecasts. Plan smarter, simulate media mix shifts, and predict incremental revenue (iROAS) – without vendor lock-in.
Built for forward-looking growth teams
You don’t need a black-box MMM vendor. You need ROAS you trust and forecasts that guide real decisions. With Attribution, you already see what’s working – by touchpoint, account, and campaign. With Keen, you can now simulate what to do next.
- Use Attribution data to model media mix scenarios
- Forecast incremental revenue and ROI before you spend
- Build MMM-style models without losing transparency
- Enrich forecasts with CRM, web, ad, and offline data
From real performance to real foresight
Attribution shows you what drove the conversion. Keen helps you plan the next one.
- ROAS and iROAS layered directly into Keen’s modeling engine
- Cohort-based ROI views for long sales cycles, free trials, subscriptions
- Push traits like CAC, LTV, and CRM stage into CDPs or ad platforms
- Export forecast outputs to Snowflake, BigQuery, Redshift, or Segment
Why bring Keen into your Attribution stack?
No more guessing
Bridge the gap between planned and actual. Use Attribution’s ROAS + iROAS inside Keen to continuously improve strategy.
Smarter modeling
Run channel-level ROI, elasticity, and mix simulations – on your terms, with your data.
Close the loop
Plan in Keen. Measure in Attribution. Adapt continuously.
Built for complex journeys
Whether B2B, DTC, or PLG – Keen accounts for trials, delays, and multi-touch paths.
How teams use it
ROAS-aware suppression
Suppress high-cost, low-return converters using LTV modeled in Keen.
Lifecycle messaging by payback cohort
Use CAC and payback time to segment in Braze or Amplitude.
Real-time budget reallocation
Simulate where to put the next $10K using current Attribution data.
Integrated. Transparent. Yours.
- Works with: Attribution, Segment, Salesforce, HubSpot, CallRail, Snowflake
- Two-way sync between Attribution and Keen
- Forecast exports to your BI, CDP, or campaign stack
Frequently asked questions
Attribution’s Shopify plan is ideal for B2C and D2C e-commerce brands, including those with subscription models.
No. Connect Attribution directly or via your CRM/event platform.
Simply add the Attribution app from the Shopify App Store. Once installed, the integration will automatically begin tracking customer journeys, sales, and marketing performance across your channels — no coding required.
Yes. Bring your own or build one inside Keen – transparently.
Touchpoints, ad spend, CRM stages, revenue, impression data, and more.
In your stack. Keen integrates via Segment and supports full export.
Trusted by data-driven teams to track the impact of every touchpoint
