Attribution for B2C Marketing Experts
Attribution gives B2C marketers clear, real-time insight into which channels and campaigns drive sales—so they can optimize spend and grow revenue.
Customer Journey
Inspect a Customer’s Journey:
Shorten Paths to Purchase
Shoppers engage with your brand in many ways. Make sense of these touch points by mapping the customer journey and identifying ways to optimize popular paths to purchase.
Measure Awareness
Which campaigns and impressions are creating the strongest awareness of your brand?
Calibrate Nurturing Programs
What mix of channels, messages, and team touchpoints best drive conversions for each key segment?
Optimize Conversion Points
Which conversion points deliver the strongest ROI performance for the highest LTV customers and which should be improved or removed?
Connect Broadcast, Digital, and Offline Performance
Understand which offline campaigns influence online activity and which online activities drive in-store purchases. Our proprietary algorithms combine impressions, predictive analysis and campaign response windows to build true attribution for both online and offline efforts.
PPC and Display Ads
Track impressions and clicks through traditional display networks. Track search and social channels with your existing UTM strategy.
TV and Radio
Apply response windows to track conversion lift from Radio, TV, Cable, and OTT.
Offline
Dynamic response windows can also measure traffic from direct mail, trade shows, in-person meetings or in-store purchases.
Integrations
The Attribution Ecosystem
Connect to Popular Ad Platforms, Marketing Technologies, and E-Commerce Platforms
Features
Drive Maximum Return on Ad Spend
Attribution delivers true visibility into your marketing performance at every touch and channel, giving you trusted insights to optimize your path to purchase.
Increase Digital Marketing ROI
Drive more sales from your spending, get more ROI from your ads, and optimize your budget to revenue.
- Know your true best-performing tactics across the consumer’s journey to optimize the effectiveness of every marketing dollar.
- See the real return on ad spend (ROAS) by cohort across all major ad vendors and hold them accountable for their performance.
- Gain a unified view of the ROI impact of your paid digital advertising channel types including PPC, retargeting, sponsored content, and affiliate.
Improve Omni-Channel Marketing ROI
Improve the return on your omni-channel marketing campaigns to convert more shoppers into sales, get more ROI from your campaigns, and optimize your budget to revenue.
- Unify marketing performance for broadcast campaigns alongside digital channels and offline marketing.
- Understand which omni-channel campaigns perform best to optimize your tactics from the top of funnel to revenue.
- Get unmatched marketing attribution insight into cost and conversions with omni-channel consumers.
Reduce Cost Per Acquisition
Optimize the return on your marketing investment to convert more shoppers from your budget, increase customer lifetime value, and plan and forecast to maximize revenue.
- Get visibility into strategies across the shopper’s journey to prioritize your mix and shift your spending to maximize revenue.
- Compare how all your marketing and advertising channels are performing.
- Drill down to every click, conversion and sales allocation for trusted digital marketing budgeting and forecasting.
G2 Crowd Honors Us for Easy Setup and Fast Implementation
Attribution won awards for offering the easiest setup with the shortest go live time in its category.
Case Studies
Companies Boosting Marketing ROI with Attribution
Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.
