Attribution that's fully auditable, completely customizable, and built on the best data
Most attribution tools give you a dashboard you can't audit, a model you can't customize, and data you can't export. Attribution gives you all three. Fully customizable models, user-level cost data, and raw data export. Your data, your way.
B2B pipeline attribution and B2C purchase attribution. Same platform. No compromises.
Other tools make you choose. Attribution handles Shopify orders and Salesforce opportunities, 7-day lookback and 18-month deal cycles, new customer acquisition and repeat purchase analysis. Because it's all about the data.
Connect marketing to pipeline and revenue
Attribution maps the complete B2B buyer journey from first anonymous visit to closed-won deal. Track multiple stakeholders from the same company as one account journey. See which campaigns drive pipeline, not just leads. Measure across sales cycles that span months with look-forward windows that show revenue from campaigns you ran over a year ago.
Sales calls, webinars, conference attendance, and direct mail all become touchpoints in the attribution model alongside your digital channels. Native CRM integrations with Salesforce, HubSpot, and Pipedrive pull deal stages and opportunity data so every touch — online and offline — connects to pipeline and revenue.
Salesforce
HubSpot
Pipedrive
Marketo
Klaviyo
Active Campaign
Know your true CAC, ROAS, and LTV by channel
Attribution tracks every customer journey from first ad click to purchase and beyond. See which channels drive first-time buyers vs repeat customers. Find your true cost per acquisition at the user level, not the inflated numbers ad platforms report. Identify which campaigns actually acquire new customers vs re-engage existing ones.
Shopify auto-install takes one click from the App Store. Client-side and server-side tracking is configured automatically. Start at $19/month and scale up. Track offline channels like TV, direct mail, and radio alongside digital. Use the break-even calculator to see exactly when each channel recoups its ad spend.
Shopify
Segment
Stripe
Recurly
Zuora
Fully customizable multi-touch attribution
Choose from standard models or configure them to match exactly how your business works. Exclude direct traffic, set cutoff events for PLG funnels, or export the raw data and build your own model entirely.
Assigns 100% of the credit to the first interaction or last touchpoint before conversion.
Best for: Short sales cycles, identifying top-of-funnel or bottom-of-funnel winners
What sets Attribution apart: Calculate CAC, CAC Payback, and LTV:CAC at the touchpoint level. Cross-device tracking pinpoints the true first or last source.
Include all traffic
Count every interaction — paid, organic, and direct. Your baseline for understanding how all channels contribute.
Best for: Starting point for most businessesExclude direct traffic
Filter out direct visits so routine site usage doesn't distort paid and organic campaign analysis.
Best for: SaaS products where users log in frequentlyInclude direct until cutoff
Credit all channels until a specific event (like a free trial signup), then filter out direct traffic. Post-signup logins stop diluting your model.
Best for: PLG and trial-based businessesExclude all after cutoff
Stop all attribution credit after a set event. Only see what drove the initial conversion.
Best for: Pure acquisition measurementAccount-based attribution
Toggle between user-level and company-level attribution. In company mode, Attribution rolls individual stakeholder journeys up under one account, so the LinkedIn ad that acquired the developer and the conference that engaged the CMO both get credit for the same closed-won deal. Switch between modes live to see how credit shifts.
Lookback and look-forward windows
Set your lookback window to control how far back touchpoints receive credit. Then go further with Attribution's look-forward window, which tracks revenue from campaign cohorts for as long as they keep generating results. Switch between attribution models live and compare them side by side without reprocessing or losing any data.
Every number traces back to raw data
Click any metric on any dashboard. Drill into a specific user. See every visit, every channel, every dollar of spend, and every event — with timestamps. This is what auditable attribution actually looks like.
Attribution, media mix modeling, and incrementality testing. One platform.
MMM and incrementality are only as good as the data underneath them. Attribution is the only platform with user-level cost tracking, de-duplicated conversions, and full data auditability — the foundation that makes these analyses trustworthy.
Multi-touch attribution
Fully customizable models with user-level cost tracking and complete data auditability. Every number traces to raw data. Works for B2B and B2C.
Media mix modeling
Connect your data to an LLM. Get saturation curves, budget optimization, and revenue forecasts in minutes.
Learn more →Incrementality testing
Design geo holdout tests, time-based experiments, and synthetic controls with an LLM. Full statistical validation.
Learn more →Ad platforms, CRMs, CDPs, ecommerce, payments, and warehouses
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
Microsoft AdsAnd moreAuto-pulls campaigns, spend, and UTMs to keyword level
SalesforceHubSpotPipedriveKlaviyoActive CampaignMarketoBidirectional Salesforce: push paths, costs, LTV into SF fields
Twilio
RudderStack
HeapSegment is bidirectional — push attribution data back to any downstream tool
Shopify
BigCommerce
WooCommerceAuto-install, client-side + server-side tracking, orders and subscriptions
Stripe
RecurlyZuoraActual revenue for accurate ROAS that matches your bank account
Snowflake
BigQuery
Redshift
DatabricksFull raw data export — 9 tables via ETL or cloud storage
Fix common tracking problems without engineers
Automatic campaign tagging
Attribution auto-tags campaigns from connected ad platforms and cleans up UTM conflicts. No more utm_source=facebook with referrer=bing. De-duplicate and organize channels right in the dashboard.
Unknown Source Detection
Immediately detect data gaps in your data stack, especially useful with a CDP.
Unattributed event reordering
When a track call fires before the page call, Attribution reorders them so attribution works correctly.
Email alias matching
Link visitors with matching emails across sessions and devices without manual identity resolution.
Facebook in-app detection
Detect FB app clicks and link them to the browser session so Meta gets proper credit.
What customers say
Frequently asked questions
Everything you need to know about the product and billing.
Multi-touch attribution tracks every marketing touchpoint a customer interacts with before converting and assigns fractional credit to each one. Unlike last-click attribution, which gives 100% of credit to the final touchpoint, multi-touch shows how channels work together across the full funnel. Attribution offers fully customizable models including first touch, last touch, linear, time decay, and position-based, plus four configuration modes that control which traffic receives credit. This lets businesses match the model to their specific sales cycle, whether that's a 7-day ecommerce purchase or an 18-month enterprise deal.
Auditable attribution means every metric on every dashboard can be traced back to the underlying raw data. In Attribution, you can click any conversion count and see the exact list of users with their attributed credit percentage, view every touchpoint with timestamps, channels, referrers, ad cost, and revenue for any individual user, and export all raw data to Snowflake, BigQuery, Redshift, or Databricks for independent analysis. This is different from tools like HockeyStack, which use ML-based models that don't show how credit was assigned, or Rockerbox, which runs proprietary statistical models. Attribution shows every calculation so your team and your CFO can verify the numbers.
Cutoff event logic is a feature unique to Attribution that controls when attribution credit stops being assigned during a customer journey. In PLG and trial-based businesses, users sign up for a free trial and then visit the website repeatedly to log in. Without cutoff event logic, each login is counted as a direct visit and dilutes the attribution model, making direct traffic look like your best channel. Attribution offers four configuration modes: include all traffic, exclude all direct traffic, include direct traffic until a cutoff event like a signup, and exclude all traffic after a cutoff event. No other attribution platform offers this level of model customization.
Yes, at no extra cost. Attribution tracks user-level cost data and de-duplicated conversions, which are the exact inputs that media mix models and incrementality tests require. Teams can connect this data to an LLM like Claude or ChatGPT and get channel ROI estimates, saturation curves, budget reallocation recommendations, and incrementality test designs in minutes. Open-source frameworks like Meta's Robyn and Google's Meridian also work with Attribution's data. Rockerbox charges separately for MMM and incrementality. Dedicated incrementality platforms typically charge $50,000 to $200,000 per year.
Attribution integrates with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and more), CRMs (Salesforce with bidirectional sync, HubSpot, Pipedrive, Active Campaign, Klaviyo, Marketo), CDPs (Twilio Segment bidirectional, RudderStack, ContentSquare Heap), ecommerce platforms (Shopify with auto-install, BigCommerce, WooCommerce), payment systems (Stripe, Recurly, Zuora), and data warehouses (Snowflake, BigQuery, Redshift, Databricks). The Salesforce integration pushes customer paths, ad costs, and LTV back into CRM fields. The Segment integration sends and receives data in both directions.
Attribution is the only platform that serves both B2B and B2C, offers full data auditability where every metric traces to raw data, provides four model configuration modes including cutoff event logic for PLG businesses, and includes MMM and incrementality testing at no extra cost. Rockerbox offers strong B2C/DTC attribution with offline channel support but charges separately for MMM and incrementality. Dreamdata excels at B2B revenue attribution and audience activation but does not serve B2C or ecommerce. HockeyStack has pivoted toward a broader GTM platform and uses ML-based attribution without full data auditability.
Attribution starts at $19/month for Shopify stores. The HubSpot and Segment Pro plans start at $399/month ($335/month billed annually). Enterprise plans with account-based attribution, advanced model customization, and data warehouse export are available with custom pricing. All plans include multi-touch attribution with fully customizable models. MMM and incrementality testing are included at no additional cost for customers with data export.
