Benefits of Attribution and StackAdapt Together
Unified Cross-Channel Attribution
By combining StackAdapt’s diverse advertising channels—including native, display, video, connected TV (CTV), and audio—with The Attribution Platform’s multi-touch attribution models, marketers can assess the precise impact of each touchpoint in the customer journey.
Improved ROI Analysis
With comprehensive data from StackAdapt campaigns fed into Attribution, marketers can more accurately calculate return on investment (ROI) across various channels and campaigns, leading to more effective budget allocation.
Better Budget Allocation
By understanding which StackAdapt campaigns actually influence conversions, you can allocate your budget more effectively—shifting spend from underperforming tactics to high-impact ones.