Benefits of Attribution and Segment Together
Auto Conversion Tracking
Automatically track any conversion event in Segment across any buying journey to spend from LinkedIn, Google, AdRoll, and other on and offline touches. Never struggle to know the true ROI for your touches, which ones are driving revenue, and which ones are wasting dollars.
Compare Channels Realtime
Analyze your marketing performance by cohorts by day to how much profit you are generating over time. Easily compare granular attribution data at the touchpoint, conversion path, and channel level to optimize your budget to yield the most conversions and profit.
Optimize Return on Marketing
Attribution and Segment give CMOs a holistic view of their true marketing effectiveness with the detailed touch and channel insights in one dashboard to quickly optimize spend and forecast revenue, improving marketing ROI and reducing customer acquisition cost.
“Attribution is super helpful to be able to segment and drill down by channel (Facebook, Google, search), campaigns + assets, paths, and UTMs. After we spent a few minutes defining all our channels we had a full-picture of where we spent and made money.”
Paul Benigeri
VP of Growth & Engineering
