Benefits of Attribution and Mailchimp Together
Holistic Multi-Touch Attribution
Gain a complete understanding of how email campaigns interact with other channels throughout the customer journey. Assess each touchpoint’s contribution to conversions, moving beyond single-touch attribution models.
Precise ROI Measurement
By attributing revenue to specific email campaigns, marketers can accurately calculate the return on investment (ROI) for their email marketing efforts. This financial clarity supports better budget allocation and justifies marketing expenditures.
Track Email Impact Beyond Opens and Clicks
Move beyond vanity metrics—see how Mailchimp emails influence pipeline and purchases when combined with touchpoints from other channels.
“With Attribution we’re always confident there is no grey area about where our users came from, what they cost us and how much money we made.”
Thibaut Davoult,
Growth Engineer, Livestorm
