Connect Ad Spend to Revenue
Automatically connect your X Ads spend to leads and revenue in Zoho CRM to calculate true return on ad spend.
Optimize Ad Creative and Targeting
Get granular X Ads data in Attribution to see which campaigns, ad sets, and ads are driving the most revenue to optimize performance.
Align Marketing and Sales
Show how X Ads and other marketing campaigns influence deals in Zoho CRM to drive alignment between marketing and sales teams.
How it works
How to integrate X Ads and Zoho
Simplify attribution by connecting X Ads and Zoho CRM with just a few clicks.
Connect Attribution with X Ads
Attribution integrates with X Ads to automatically track ad spend and attribute revenue to your campaigns. Connecting takes just a few clicks in your Attribution account settings.
Connect Attribution with Zoho
To integrate Attribution with Zoho, sign into your Zoho account and configure the webhook settings to send data to Attribution’s API. This allows Attribution to pull in your Zoho data for multi-touch attribution reporting.
Connect sales, lead and conversion data with ad spend
When you integrate X Ads and Zoho with Attribution, you can automatically connect your ad campaigns and spend to the leads, opportunities, and revenue they generate. This gives you a holistic view of marketing performance across the entire customer journey.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
