Automatically track ad spend
Attribution automatically pulls in campaign spend data from ad platforms like Google Ads, Facebook Ads, and AdRoll, connecting it to revenue in Recurly.
Measure subscription revenue impact
Connecting Attribution with Recurly allows you to see which ad campaigns and channels are driving the most subscription revenue.
Optimize ad budgets based on ROI
With Attribution, you can compare the return on ad spend across channels to optimize your marketing mix and maximize subscription sales.
How it works
How to integrate X Ads and Recurly
Seamlessly link your platforms in just a few clicks and unlock powerful insights.
Connect Attribution with X Ads
Attribution integrates with X Ads to automatically track ad spend and calculate ROI per campaign. Simply connect your X Ads account in the Attribution settings, set up UTM tags, and you get detailed campaign reporting in your Attribution dashboard.
Connect Attribution with Recurly
To integrate Attribution with Recurly, simply configure Recurly’s webhooks to send events to Attribution’s endpoint. This will allow Attribution to automatically track key subscription events and tie them to your marketing data.
Connect sales, lead and conversion data with ad spend
When you integrate X Ads and Recurly with Attribution, you can automatically connect your subscription billings to ad spend from X Ads campaigns. This allows you to see the true ROI and revenue impact of your ads in a single dashboard.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
