Optimize Return on Ad Spend
The Attribution Platform provides a single source of truth for how ads from Quora and other channels are impacting revenue at every touch point along your buyer’s journey, so you can quickly compare true ROAS to optimize your marketing mix.
Detailed Auto-tagging
Use Attribution auto-tagging to easily append the Quora ad to your URLs to allow detailed tracking of ad spend and calculating ROAS per campaign, as well as tracking audience data, cost-per-click, and other granular data without the need for creating UTM parameters.
Auto Conversion Tracking
Automatically track Unbounce form submissions as conversion events in Attribution, connecting them to Quora ad spend to see true ROI and optimize your landing pages.
How it works
How to integrate Quora Ads and Unbounce
Easily link Quora Ads and Unbounce in just a few clicks with The Attribution Platform’s seamless integration.
Connect Attribution with Quora Ads
To integrate Attribution with Quora Ads, connect your Quora Ads account in the Attribution dashboard. Attribution will then automatically pull spend data and add unique tracking parameters to your Quora ad URLs.


Connect Attribution with Unbounce
Integrate Attribution with Unbounce by adding the Attribution tracking snippet to your Unbounce Script Manager. This will allow you to track Unbounce leads as conversion events in Attribution.
Connect sales, lead and conversion data with ad spend
By integrating Unbounce and Quora Ads with Attribution, you can automatically connect lead form submissions and conversion data with your Quora ad spend to calculate true return on ad spend.

Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.