Automatically Track Facebook Ad Spend
Easily connect your Facebook Ads to see exactly how much you’re spending and which campaigns are driving the most revenue.
Granular Facebook Ad Tracking
Use Attribution’s auto-tagging to append the Facebook Ad ID to URLs for detailed tracking of ad spend and calculating ROAS per campaign, audience, and more.
Connect Facebook Leads to Revenue
Automatically pull in Facebook Lead Ad form submissions as conversion events to track leads through the full funnel to revenue.
How it works
How to integrate Facebook Ads and WordPress
Easily connect your platforms in just a few clicks and unlock powerful attribution insights.
Connect Attribution with Facebook Ads
Integrate Attribution with Facebook Ads to automatically track ad spend and append unique tracking parameters to your ad URLs. This allows Attribution to tie together ad clicks with website visits and conversions for granular ROAS reporting.
Connect Attribution with WordPress
To integrate Attribution with WordPress, simply install the Attribution WordPress plugin. The plugin will automatically pull in visits from WordPress pages, conversions from WooCommerce, and form submissions to enable seamless multi-touch attribution.
Connect sales, lead and conversion data with ad spend
Attribution automatically connects your Facebook ad spend to sales, leads and other conversion data from WordPress. This allows you to see the true ROI and business impact of your Facebook ad campaigns in one place.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
