Automatically Track Bing Ad Spend and Revenue
Connecting Bing Ads to Attribution allows you to automatically track ad spend and tie revenue back to specific Bing campaigns, ad groups, and keywords.
Enable Bing Auto-Tagging for Accurate Campaign Tracking
Bing’s auto-tagging feature creates UTM parameters for your ad URLs, allowing Attribution to accurately track which campaigns are driving visits and revenue.
Optimize Bing ROAS with Multi-Touch Attribution
See the impact of Bing Ads on revenue at every touchpoint in the buyer journey to optimize budget allocation and improve return on ad spend.
How it works
How to integrate Bing Ads and BigCommerce
Easily link your platforms in just a few clicks and unlock powerful insights.
Connect Attribution with Bing Ads
To integrate Attribution with Bing Ads, simply connect your Bing Ads account in the Attribution settings. Attribution will then automatically track ad spend and tag destination URLs for detailed reporting.
Connect Attribution with BigCommerce
Attribution offers an easy install app with BigCommerce to quickly start seeing your return on ad spend. Simply install the Attribution app into your BigCommerce store to integrate the two platforms.
Connect sales, lead and conversion data with ad spend
By integrating Bing Ads and BigCommerce with Attribution, you can automatically connect your ecommerce sales data with your ad spend to get a true picture of your advertising ROI.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
