AdRoll + Marketo Integration

Connect AdRoll and Marketo to track campaign performance, optimize marketing touchpoints, and maximize ROI—all in one unified dashboard.

Marketo AdRoll Integration

Automatically Track Ad Spend and Revenue

Easily connect AdRoll and Marketo data to Attribution to automatically track ad spend, visits, conversions, and revenue in one dashboard.

Optimize Ad Campaigns with Granular Data

Compare granular attribution data at the touchpoint level to optimize AdRoll campaigns and Marketo programs to drive more leads, pipeline and revenue.

Improve Marketing ROI and Forecasting

Get a holistic view of marketing performance to optimize spend, improve demand generation productivity, and accurately forecast revenue.

How it works

How to integrate AdRoll and Marketo

Seamlessly link your AdRoll and Marketo accounts in just a few clicks, empowering you with a comprehensive view of your marketing performance.

Connect Attribution with AdRoll

Attribution integrates with AdRoll to automatically pull spend data and tag your ads for detailed tracking. Simply connect your AdRoll account in the Attribution dashboard to get started.

Connect Attribution with Marketo

After setting up your Marketo account, simply enter your Munchkin ID and API credentials into Attribution. This will allow Attribution to automatically pull in leads and campaigns from Marketo, connecting them to marketing spend data for full visibility into ROI.

Connect sales, lead and conversion data with ad spend

Attribution makes it easy to connect your Marketo leads and campaigns to ad spend from AdRoll and other marketing channels. See the true ROI of every marketing touch in one simple dashboard.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies