How Explo saves 240 hours annually with Attribution’s unified marketing data

When Explo needed to grow efficiently beyond its Series A, the company turned to Attribution for deep insights into their ROAS to sharpen budget allocation across all platforms.

15.1%

ROAS & decreased CAC

Improved

marketing source pipeline

240 hours

and 20% cost saved annually

20%

annual cost savings compared to other solutions

About

Explo is Series A SaaS company with a powerful embedded analytics platform that helps clients securely share customizable product analytics, project reports, and KPIs with each of their end users.

“Attribution aggregates our data in one place so we don’t have to manually monitor individual platforms. Not only does it save time, it also ensures each one of our ad spend dollars has maximum impact.”

Joseph Long

Growth Marketing Lead @Explo

Challenge

Sharpening attribution capabilities without breaking the bank

Joseph Long, Growth Marketing Lead at Explo, has the career marketing experience to know exactly how impactful the right attribution tool can be for a scaling SaaS company. As Explo grew, he wanted to ensure it didn’t miss out on a single ad spend opportunity. To do that, Joseph was looking for a partner to remedy a variety of issues, including:

  • ROAS visibility: Joseph needed to know which campaigns and channels were doing well but lacked a tool to validate his hypotheses. This lack of visibility led to ineffective budget allocation. 
  • Reporting and analysis across systems: Each platform Explo worked with — LinkedIn, Google Ads, etc. — used different analytics, which required its own spreadsheet and manual upkeep. Dissecting Reddit was especially challenging since it doesn’t integrate well with any system.

Then, Joseph began researching Attribution, which, in his words, “seemed to have its own flare.” He was much more impressed with the tool’s UI and hands-on support than anything else he’d explored. The app also checked his other two boxes: competitive pricing and a reasonable implementation lift.

“We had limited visibility into ROAS. We needed something to validate our assumptions on how different channels were doing so we could optimize our budget allocation.”

Joseph Long

Growth Marketing Lead @Explo

Solution

Improving budget allocation with visibility into the entire customer journey

Attribution’s Head of Product, Cameron Horton, walked Explo through the platform to ensure everything was properly set up and answered any questions they had right away. This allowed Explo to refine their ad spend ASAP using daily insights.

  • Attribution at a glance: The main dashboard’s intuitive UI aggregates data from all platforms in one place. Joseph can easily switch between an individual channel’s ROAS and individual campaign and keyword performance.
  • Improved budget allocation: The tool shows Explo which channels are high-performing and which are underperforming, allowing them to prioritize spend and maximize conversions.
  • Visibility for the entire customer journey: Stats like customer visits, page views, downloads, and interactions are easy to find. So the marketing team understands every path to conversion and knows exactly how customers interact with Explo.
  • Validating hunches: Attribution is the gut check Joseph and his team need to validate ideas about where to allocate spend. This was especially valuable when parsing out dollars on Reddit when Joseph saw indicators that it was a good fit for Explo. Attribution validated that assumption.

With these comprehensive insights, Explo eliminated wasteful spending and reallocated it to channels that are actually performing, like Reddit. “It’s exciting to be able to justify budget increases to our stakeholders with Attribution data,” Joseph said.

“Attribution gives us the marketing perspective on the impact of different campaigns, initiatives, and customer acquisition costs, revealing our most effective channels.”

Joseph Long

Growth Marketing Lead @Explo

Results

Improving Explo’s ROAS and decreasing CAC across multiple channel

Since working with Attribution, Explo has run successful ad campaigns on their most profitable channels like Reddit and Google Ads. They’ve seen massive boosts to their marketing efforts like:

  • Improved ROAS & decreased CAC
  • Improved marketing source pipeline
  • 200+ hours saved annually 
  • 20% annual cost savings compared to other solutions

Looking to the future, Joseph is excited to use Attribution to shorten Explo’s sales cycle by reducing the time it takes for leads to convert. He says this will help them hit their next critical revenue milestones even faster.

“The fact that Attribution saves us so much time is critical, but that is saves us cash as well is just as important. We’re excited to see where these savings take us.”

Joseph Long

Growth Marketing Lead @Explo