Attribution for B2B CMOs
Maximize marketing ROI with precise multi-touch attribution across all channels, enabling data-driven decisions that align marketing efforts directly with revenue outcomes.
Show Revenue Accountability
Prove your marketing organization is more than a cost center.
Attribution connects disparate data from all your marketing touchpoints and applies multi-touch attribution models to accurately assign revenue and cost credit.
- Tune your channel mix to reduce wasted spend and prevent over-crediting any single part of your funnel.
- Demonstrate budget efficiency by lowering customer acquisition costs and generating a steady pipeline of revenue generating leads.
- Align your entire team toward the same revenue goals instead of focusing on siloed, channel-specific metrics.
The CMO’s Playbook to Deliver More Revenue with Less Spend
Find out how you can become a multi-touch attribution champion, giving you and your team the vision and data they need to deliver more optimize spending and maximize revenue.
Benefits
Rewire
Your Attribution For
Modern B2B Marketing
Connect every marketing touch
to revenue
Using out-of-the-box integrations and UTM tracking to auto-sync your leads and opportunities to any online or offline channel or campaign sources.
Assign credit to every
marketing touch
Apply multi-touch attribution models and a cohort-based method to precisely allocate revenue, conversion, and cost for any touch channel, or account-based effort.
Ensure 100% attribution
reporting fidelity
With automatic reconciling and granular auditing of revenue and cost credits to preempt duplicate or missing values and verify everything adds up to 100%.
Integrations
Get Connected
Connect to popular ad platforms and marketing technologies. Attribution offers more integrations than any other solution on the market.
Multi-Touch Attribution for Salesforce is Here
Go from single-touch attribution chaos to business outcomes faster than ever before with Attribution and Salesforce. Attribution enables Salesforce customers with an easy pathway to add multi-touch attribution, giving CMOs and their teams authoritative and timely insight on which touches are working and which ones are.
Case Studies
Hear what our customers say
Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.
Attribution vs Bizible
This comparison report by G2 Crowd summarizes how users rank Attribution and Bizible
