Attribution’s Shopify plan is ideal for B2C and D2C e-commerce brands, including those with subscription models.

Pricing for Attribution’s Shopify plan works in tiers based on Monthly Tracked Unique Visitors (MTUs). For more information, check out our Pricing page.

Simply add the Attribution app from the Shopify App Store. Once installed, the integration will automatically begin tracking customer journeys, sales, and marketing performance across your channels — no coding required.

Attribution injects tracking code into Shopify to access:

• Page views, with URLS and referrers
• User identity tracking
• User actions (product views, add-to-cart, and checkouts)
• Order details (purchased items and prices)

You do have some flexibility regarding what you choose to sync. Attribution brings in all deal, contact, and lead stages, but you can select properties and denote which custom lead, contract, or deal objects to use.

Yes – Attribution offers no-code attribution model customizations, including: 

• Factoring in direct traffic until a specific event
• Setting up a 365-day lookback window
• Disregarding existing customers
• Only attributing first purchases
• And more

With Attribution, you can track the full customer journey — from first touch to conversion — and apply multi-touch attribution for a complete view of what drives results. Shopify Analytics is best for viewing web analytics (like shopper region) but doesn’t accurately attribute first or last touch, so it’s less valuable for determining what’s working.