Google Ads + WordPress Integration

Connect Google Ads and WordPress to track ad spend, attribute conversions, and optimize your content strategy for maximum ROI.

WordPress Google Ads Integration

Automatically Track Ad Spend and Revenue

Easily connect Google Ads to Attribution to automatically pull in ad spend data and tie it to leads and revenue, giving you a clear picture of your true return on ad spend.

Attribute Conversions to Specific Ads and Keywords

Attribution uses Google’s auto-tagging to track visitors from specific ads and keywords, allowing you to see which campaigns are driving the most conversions and revenue.

Optimize Content ROI with WordPress Integration

Use Attribution’s WordPress integration to track how blog posts and site pages are contributing to the buyer’s journey, so you can optimize your content strategy for maximum impact.

How it works

How to integrate Google Ads and WordPress

Easily link your Google Ads and WordPress with Attribution in just a few clicks.

Connect Attribution with Google Ads

Attribution integrates with Google Ads to automatically pull campaign spend data and track visitors using the gclid auto-tagging. Simply connect your Google Ads account in the Attribution settings to enable the integration.

Connect Attribution with WordPress

To integrate Attribution with WordPress, simply install the Attribution WordPress plugin. The plugin will automatically track visits from WordPress pages, conversions from WooCommerce, and form submissions to provide seamless multi-touch attribution.

Connect sales, lead and conversion data with ad spend

Integrate Google Ads with WordPress via Attribution to automatically connect ad clicks and spend to form fills, transactions and revenue. See exactly which ads are generating leads and sales to optimize your ad budget.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies