Automatically Track Ad Conversions
Easily connect Facebook Ads to The Attribution Platform to automatically track ad costs and allocate revenue to each campaign, calculating true ROAS.
Capture Unbounce Leads as Conversions
Integrate Attribution with Unbounce to automatically capture form submissions as conversion events, tying them to the marketing sources that drove them.
Optimize Marketing Performance
Get a unified view of how Facebook Ads and Unbounce campaigns impact revenue across the full customer journey to optimize budget allocation.
How it works
How to integrate Facebook Ads and Unbounce
Seamlessly link your ad spend to conversions in just three simple steps:
Connect Attribution with Facebook Ads
Integrate Attribution with your Facebook Ads account to automatically pull ad spend data and append unique tracking parameters to your ad URLs. This allows you to track the full customer journey and measure true ROAS without manual UTM tagging.
Connect Attribution with Unbounce
Attribution can easily be integrated with Unbounce by adding the tracking snippet in your Unbounce script manager. Once complete, you will start seeing Unbounce leads coming through as conversion events.
Connect sales, lead and conversion data with ad spend
Automatically track Facebook Ad spend and allocate revenue to each campaign and ad set. See exactly which ads are driving leads and sales to optimize your ROAS.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
