Automatically Connect Leads to Ad Spend
Easily track leads from Pipedrive back to the specific Bing Ads campaign, ad group, or keyword that drove them, to calculate true ROI.
Optimize Marketing Mix
Get a holistic view of how Bing Ads and other channels impact revenue at each touchpoint, to optimize budget allocation.
Align Sales and Marketing
See how Bing Ads influence the full funnel, from initial touch to closed deal in Pipedrive, to drive alignment on revenue goals.
How it works
How to integrate Bing Ads and Pipedrive
Seamlessly link your ad spend to revenue in just three simple steps with The Attribution Platform.
Connect Attribution with Bing Ads
Connect your Bing Ads account to Attribution to automatically pull campaign spend data and track visitors using Bing’s auto-tagging. Attribution will create filters based on Bing’s default UTM parameters to tie ad spend to website visits and conversions.
Connect Attribution with Pipedrive
To connect Attribution with Pipedrive, simply contact help@attributionapp.com with your Pipedrive API key. Once connected, your Pipedrive contacts will automatically become identified visitors in Attribution, with any changes tracked as events.
Connect sales, lead and conversion data with ad spend
By integrating Bing Ads and Pipedrive with Attribution, you can automatically connect your Bing ad spend to the leads, sales and revenue data from Pipedrive. This allows you to track the full customer journey and calculate true ROI.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
