Automatically Track Ad Spend and Revenue
Attribution pulls spend data from X Ads and matches it with revenue data from Stripe, giving you a complete picture of your return on ad spend.
Understand Full Customer Journey
See how X Ads campaigns and creatives influence the entire buyer journey, from first touch to purchase, alongside other marketing channels.
Optimize X Ads Campaigns
Use granular attribution data to identify your best performing X Ads campaigns, ad sets, and creatives to optimize budget allocation.
How it works
How to integrate X Ads and Stripe
Effortlessly link your platforms in just a few clicks and unlock powerful attribution insights.
Connect Attribution with X Ads
Attribution integrates with X Ads to automatically track campaign cost and performance. Simply connect your X Ads account in the Attribution settings to start seeing X Ads data alongside your other marketing channels.
Connect Attribution with Stripe
After setting up Attribution tracking, simply sign into your account and click to connect Stripe. Sign in with your Stripe credentials to securely link the two platforms and start tracking revenue.
Connect sales, lead and conversion data with ad spend
Integrating Attribution with X Ads and Stripe allows you to automatically connect your ad spend to sales, leads, and other key conversion events. See the true ROI and revenue impact of every marketing touch point across the buyer’s journey.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
