X Ads + Segment Integration

Connect X Ads and Segment to track ad spend automatically, measure true ROAS across touchpoints, and build high-value audiences for smarter targeting.

Automatically track ad spend

Easily connect your ad platforms to Attribution to automatically track ad spend and tie it to conversions and revenue, without manual work.

Optimize return on ad spend

Get a single source of truth for how your ads impact revenue at every touchpoint, so you can compare true ROAS and optimize your ad mix.

Enhance audience targeting

Push attribution data into Segment to create high-value audiences for retargeting and suppression across ad platforms.

How it works

How to integrate X Ads and Segment

Easily connect your platforms in just a few clicks and unlock powerful attribution insights.

Connect Attribution with X Ads

Attribution integrates with X Ads to track ad spend and attribute revenue to campaigns. Simply connect your X Ads account in the Attribution settings to enable automatic tracking.

Connect Attribution with Segment

Attribution integrates seamlessly with Segment, allowing you to leverage first-party data to build a flexible attribution dashboard. Simply install Attribution as a destination in Segment to get started.

Connect sales, lead and conversion data with ad spend

Integrate Segment and X Ads with Attribution to automatically track conversions and revenue across the full customer journey. Gain a holistic view of how your ads are performing to optimize your marketing mix and maximize ROI.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies