X Ads + Salesforce Integration

Connect X Ads and Salesforce to track true ROI, optimize marketing spend, and align teams for maximum pipeline growth.

Salesforce X Ads Integration

Auto Conversion Tracking

Automatically connects your leads and opportunities in Salesforce to spend from X Ads and other marketing channels to know the true ROI of your touches.

Turbocharge Demand Gen

Compare granular attribution data to optimize your budget to yield the most MQLs, pipeline, and wins and align sales and marketing.

Optimize Return on Marketing

Get a single source of attribution truth to quickly correct current spend and forecast future revenue, improving demand gen productivity and ROI.

How it works

How to integrate X Ads and Salesforce

Seamlessly link your ad spend to revenue in just a few clicks with Attribution’s powerful integrations.

Connect Attribution with X Ads

Attribution integrates with X Ads to automatically track ad spend and attribute revenue to your campaigns. Simply connect your X Ads account in the Attribution settings to get started.

Connect Attribution with Salesforce

Once you’ve placed the Attribution tracking code on your site and are identifying users, you can connect your Salesforce account. This will automatically track leads and opportunities from Salesforce, mapping them to the marketing touches that influenced each conversion.

Connect sales, lead and conversion data with ad spend

Attribution automatically connects your leads and opportunities in Salesforce to ad spend from platforms like Google Ads, Facebook Ads, LinkedIn Ads and more. This allows you to see the true ROI and revenue impact of each marketing touchpoint without any manual effort.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies