Attribution MCP
You
AI

Based on your Q1 data, here are three high-impact moves. The biggest opportunity is reallocating X (Twitter) spend - it's returning $0.70 for every $1 spent. Shifting that budget to Meta and Google, which aren't showing saturation yet, should lift blended ROAS from 9.6x to an estimated 12.1x.

9.6x
Current ROAS
12.1x
Projected ROAS
$385K
Budget
no change
+$960K
Proj. Revenue
Recommended Spend Reallocation
Google+$42K
Now
$156K
Rec
$198K
Meta+$35K
Now
$61K
Rec
$96K
LinkedIn-$10K
Now
$61K
Rec
$51K
X-$67K
Now
$107K
Rec
$40K
Recommended Actions
HIGHCut X spend by 63%
0.7x ROAS. Reallocate $67K to Google and Meta which both show 8x+ returns.
MEDIncrease Meta budget by 57%
Highest first-touch ROAS (10.2x) and no signs of saturation in conversion paths.
MEDTrim LinkedIn by 16%
Strong awareness driver but 5.1x ROAS. Shift $10K to Google retargeting.