Here's your Q1 first-time purchaser breakdown from Shopify. Meta drove the most new customers (812) but Google's first-time buyers had 34% higher AOV and a 28% repeat rate within 60 days. Also: 340 first-time purchasers from the last 30 days aren't in any Klaviyo welcome flow yet.
| Channel | New Cust | Revenue | AOV | 60d Repeat | CPA |
|---|---|---|---|---|---|
| Meta | 812 | $73K | $90 | 18% | $28 |
| 524 | $63K | $121 | 28% | $41 | |
| Organic | 287 | $30K | $105 | 24% | -- |
| 134 | $13K | $96 | 31% | $2 | |
| TikTok | 90 | $7K | $75 | 11% | $52 |