Don’t settle for a one-size-fits-all attribution model.
Your attribution model must reflect your current marketing funnel.
Shoppers engage with your brand in many ways — online across multiple devices and offline, generating hundreds of touchpoints. Make sense of these touchpoints by mapping the customer journey and identifying ways to optimize popular paths to purchase.
Which campaigns and impressions are creating the strongest awareness of your brand?
What mix of channels, messages, and team touchpoints best drive conversions for each key segment?
Which conversion points deliver the strongest ROI performance for the highest LTV customers and which should be improved or removed?
Understand which offline campaigns influence online activity and which online activities drive in-store purchases. Our proprietary algorithms combine impressions, predictive analysis and campaign response windows to build true attribution for both online and offline efforts.
Track impressions and clicks through traditional display networks. Track search and social channels with your existing UTM strategy.
Apply response windows to track conversion lift from Radio, TV, Cable, and OTT.
Dynamic response windows can also measure traffic from direct mail, trade shows, in-person meetings or in-store purchases.
Attribution delivers true visibility into your marketing performance at every touch and channel, giving you trusted insights to optimize your path to purchase.
Drive more sales from your spending, get more ROI from your ads, and optimize your budget to revenue.
Improve the return on your omni-channel marketing campaigns to convert more shoppers into sales, get more ROI from your campaigns, and optimize your budget to revenue.
Optimize the return on your marketing investment to convert more shoppers from your budget, increase customer lifetime value, and plan and forecast to maximize revenue.
Attribution was named a high performer in the Winter 2022 G2 Crowd Grid© Report for Attribution Software.