By Ryan Koonce
“Attribution is super helpful to be able to segment and drill down by channel (Facebook, Google, search), campaigns + assets, paths, and UTMs. After we spent a few minutes defining all our channels we had a full-picture of where we spent and made money.”
E-commerce, driven by multiple new channels, is a booming business. “The NRF expects that online…
What is multi-touch attribution marketing? Multi-touch attribution is the practice of assigning credit to marketing…
I’m excited to announce new features that will enable marketers to integrate television advertising and…
