Connect Ads for True ROAS
Automatically connect ad spend from platforms like Google, Facebook, Twitter and AdRoll to revenue outcomes in Zuora for true return on ad spend.
Automate Multi-Touch Attribution
Use Attribution’s auto-tagging to easily track touchpoints across the buyer journey and connect ad clicks to subscription events and revenue in Zuora.
Optimize Marketing Mix
Get a holistic view of how ads and other channels impact revenue at each stage of the funnel to optimize budget allocation and improve marketing ROI.
How it works
How to integrate X Ads and Zuora
Easily connect your platforms in just a few clicks and let Attribution do the heavy lifting.
Connect Attribution with X Ads
Attribution integrates seamlessly with X Ads, allowing you to track ad spend and performance. Simply connect your X Ads account in the Attribution settings and append ad destinations with UTM parameters to start tracking by campaign.
Connect Attribution with Zuora
To integrate Attribution with Zuora, sign into your Zuora account and configure a callout to send payment data to Attribution’s webhook URL. Attribution will then tie the revenue data from Zuora to the corresponding visitor using their email address as the unique identifier.
Connect sales, lead and conversion data with ad spend
By integrating Zuora and X Ads with Attribution, you can automatically connect sales and conversion data to your ad campaigns and spend. This allows you to see the full ROI and revenue impact of your advertising in one unified dashboard.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
