Facebook Ads + Zuora Integration

Connect Facebook Ads and Zuora to track true ROI, eliminate manual tagging, and optimize ad spend with multi-touch attribution insights.

Zuora Facebook Ads Integration

Automatically connect leads and revenue to Facebook ad spend

Easily track the ROI of your Facebook ad campaigns by connecting leads and revenue data from Zuora to your Facebook ad spend in Attribution.

Get granular insights without manual UTM tagging

Attribution’s autotagging feature appends the Facebook Ad ID to your URLs, enabling detailed tracking of ad performance and ROAS without having to create manual UTM parameters.

Optimize your Facebook ad budget based on multi-touch attribution data

See how your Facebook ads contribute to revenue at every stage of the buyer’s journey to make data-driven optimizations to your ad targeting, creative and budget allocation.

How it works

How to integrate Facebook Ads and Zuora

Seamlessly connect your platforms in just a few clicks to unlock powerful attribution insights.

Connect Attribution with Facebook Ads

Attribution integrates with Facebook Ads to automatically pull ad spend data and append unique tracking parameters to your ad URLs. This allows you to track the full customer journey and measure true ROAS without manual UTM tagging.

Connect Attribution with Zuora

To integrate Attribution with Zuora, set up a webhook in your Zuora account to send payment data to Attribution’s API. Map the appropriate email fields to ensure Attribution can match revenue to the right contacts.

Connect sales, lead and conversion data with ad spend

By integrating Facebook Ads with Zuora via Attribution, you can automatically connect ad spend to downstream revenue. This provides a holistic view of how your Facebook ad campaigns are impacting business results.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies