Ad Conversion Tracking
Automatically track Facebook ad cost and allocate revenue contribution to calculate true ROAS.
Detailed Autotagging
Use Attribution autotagging to append the Facebook Ad ID to URLs for granular tracking of ad spend, audience data, and cost-per-click.
Optimize Marketing ROI
Get a single source of truth for how Facebook and other channels impact revenue at each touchpoint to optimize spend.
How it works
How to integrate Facebook Ads and Optimizely
Seamlessly connect your platforms in just a few clicks and start measuring real results.
Connect Attribution with Facebook Ads
After connecting your Facebook Ads account, Attribution will automatically append a unique fbaid parameter to your ad URLs. This allows Attribution to track ad spend and calculate ROAS for each campaign, ad set, and individual ad.
Connect Attribution with Optimizely
Easily integrate Attribution with Optimizely to track campaign performance and calculate ROI. Simply connect your accounts and start attributing revenue to your Optimizely experiments.
Connect sales, lead and conversion data with ad spend
By integrating Facebook Ads with Attribution, you can automatically track ad spend and tie it to leads, sales and conversions. This provides a holistic view of how your Facebook Ads are contributing to revenue at each stage of the buyer’s journey.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
