Automatically Track Ad Spend and Revenue
Connect Facebook Ads to Attribution to automatically track ad spend and tie it to revenue, so you know the true ROI of your ads.
Granular Tracking with Auto-Tagging
Attribution auto-tags your Facebook Ads with a unique fbaid parameter, allowing granular tracking of campaigns, ad sets, and ads without manual UTM tagging.
Optimize Marketing Mix with Multi-Touch Attribution
Combine Facebook Ads data with Heap user behavior and other marketing channels in Attribution to understand full buyer journeys and optimize spend.
How it works
How to integrate Facebook Ads and Heap
Seamlessly connect your platforms in just a few clicks and unlock powerful attribution insights.
Connect Attribution with Facebook Ads
Integrate Attribution with your Facebook Ads account to automatically pull ad spend data and append unique tracking parameters to your ad URLs. This allows Attribution to tie together ad clicks with on-site activity to measure the true impact of your Facebook Ads.
Connect Attribution with Heap
Once Attribution creates an S3 bucket, Heap will enable Heap Connect S3 syncs to send data to the bucket. Attribution will then ingest this Heap data into your Attribution account.
Connect sales, lead and conversion data with ad spend
Attribution allows you to connect Facebook Ads spend data with Heap conversion data to calculate return on ad spend (ROAS). Once integrated, you can compare Facebook ad performance to other channels to optimize your marketing mix.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
