Automatically Track Marketing Spend and ROI
Attribution pulls ad spend data from AdRoll and ties it to revenue data from Zuora, giving you a clear picture of your marketing ROI.
Optimize Your Ad Campaigns
See which AdRoll campaigns and ads are driving the most revenue in Zuora, so you can optimize your ad spend for maximum impact.
Get a Complete View of the Customer Journey
Understand how AdRoll ads influence customer behavior throughout the entire journey, from initial touch to recurring subscription in Zuora.
How it works
How to integrate AdRoll and Zuora
Easily connect AdRoll and Zuora with Attribution in just a few clicks to simplify multi-touch attribution.
Connect Attribution with AdRoll
Attribution integrates with AdRoll, allowing you to automatically pull ad spend data and track conversions. Simply click the ‘Connect AdRoll’ button in your Attribution dashboard to get started.
Connect Attribution with Zuora
To integrate Attribution with Zuora, set up a webhook in your Zuora account to send payment data to Attribution’s API. Map the appropriate email fields to ensure Attribution can match revenue to the right contacts.
Connect sales, lead and conversion data with ad spend
By integrating Attribution with Zuora and AdRoll, you can automatically connect your Zuora revenue data with AdRoll ad spend to gain a holistic view of marketing ROI across the entire customer journey.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
