Entries by attribution

Top 5 Marketing Attribution Trends for 2019

By Ryan Koonce Investor demands, customer expectations and competitive intensity will drive adoption of marketing attribution technologies and new attribution models. Although classic web analytics and marketing automation tools serve up point KPIs, marketers are grappling with the lack true attribution insight to optimize their spending to revenue. According to a 2017 research study by […]

Attribution Quora Partnership | Attribution

By Ryan Koonce I am thrilled to announce our partnership with Quora, the popular Q&A platform that connects people seeking knowledge with those who have it. Quora Ads is now integrated to Attribution’s platform, meaning that marketers and advertisers on Quora can easily link their account to view their true return on ad spend (ROAS) […]

Attribution App is one of the first to join new Stripe partner program

Most people today don’t know that only three percent of GDP is online. That’s why we’re excited to join the Stripe Partner Program to increase internet commerce and help companies start, run, and scale their businesses more efficiently. By joining the program, our mutual customers will now benefit from the combination of Attribution’s multi-touch attribution […]

3 Remarketing Mistakes Everyone Makes

Remarketing is everywhere now. It’s so common that my grandmother complains about it, and people outside the marketing bubble make jokes about it. This is the slightly creepy reality of modern marketing, remarketing works so well that companies basically have to use it to stay competitive. So without further ado, here is a primer on […]

Attribution Modeling Explained

These days, customers find your product through a variety of marketing channels (ad platforms, partnerships, content, organic, etc.). It is important to understand how these channels work together in driving conversions. After all, the journey of the converted customer is the one we really care about, the one we want to promote and replicate. To […]

Apple: let’s solve iOS attribution for good

Apple recently announced that they will be releasing a new “Sources” tab in iTunes Connect. iTunes will now track the referring url and an optional campaign ID, passed in as a url param. This is a huge improvement, and it will work great for developers that build exclusively on iOS. The problem is, iOS doesn’t […]

Cross Device Attribution

More than ever, people are visiting your product from phones, tables, laptops and work computers. Cross device tracking is going from an optional nicety to a necessary call. Identifying your users on each device is the key to correlating their sessions and properly attributing referral sources. Identifying Users Identifying users with a unique user ID […]

Why Do I Have So Much Direct Traffic?

Direct traffic means that someone was familiar enough with your brand to go directly to to your site. That’s an accomplishment. The problem is, a lot of the traffic that being tracked at ‘direct’ may be referral traffic that wasn’t tracked. HTTPS The most common cause for dropped referrers is when a link goes from […]